Social Media Marketing During a Pandemic

Lorna Gourlay, a marketing and communications specialist in the hospitality industry, shares her thoughts…

The Distell Inter Hotel Challenge, now in its 8th year, has contributed to providing wine stewards, skilled chefs and artisanal bakers to the hospitality industry. Training this year will look very different, while the skills required are more important than ever! 

During the lockdown it has been interesting to witness how brands have reacted and adjusted their strategies to the pandemic.  We can all learn from this as marketing plays an integral part of any business plan.

In these unprecedented times, where the world is changing by the day, there is no definitive guide or rules to social media marketing. However, with a 42% increase in social media screen time over the past six weeks, here is my take:

Lorna Gourlay 


Marketing Strategies, Communications & Curated Bespoke Events 

Posts created 49

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