Showcook 2024

Showcook’s core objectives with their two initiatives; ‘Reaching for Young Stars’ and ‘Inter Hotel Challenge’, consistently expands horizons by providing a pathway for growth.

The Inter-Hotel Challenge, now in its 12th year with 32 top hotels on board from Mount Nelson, A Belmond Hotel, Cape Town in the Western Cape, The Palace of the Lost City in the Northern Province, 54 on Bath in Gauteng and Beverly Hills in KwaZulu-Natal and many more focuses on the vital role that mentorship plays for the next generation in hospitality in South Africa, broadening horizons and providing inspiration for career growth. The young men and women we meet as candidates throughout the Challenge go on to become mainstays in South Africa‘s hospitality industry. 

Hospitality is the backbone of tourism and tourism is a core industry of South Africa. We need to sustain the high standards by which we are known around the globe. Our mentorship programme has the passionate commitment of the hotels, their management, sommeliers, executive chefs, farmers, food producers and educators across the disciplines. These skills offer greater economic opportunity and inclusion. Better-trained hospitality and tourism service staff continue to senior positions, allowing for new entrants. To date, an approximate total of 2000 candidates have been exposed to specialty training provided by the Challenge. In essence, these vital foundational steps advance greater inclusivity in our tourism sector raising hospitality service standards, enhancing patron experience and building the country’s travel reputation allowing South Africa to provide for our growing tourism traffic.

The Challenge builds specialist skills across the hospitality industry while exposing winners to international practice in their area of expertise. 
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The Reaching for Young Stars, now in its 16th year, fosters and promotes entrepreneurship among students, demonstrating their abilities and ultimately earning recognition leading to career advancement beyond graduation. With the valuable support of committed partners, Showcook offers exceptional opportunities to winners not only in the United States and France but also within South Africa’s leading hotels. In these establishments, industry experts willingly share their knowledge and expertise to nurture and cultivate the young South African talent, catering to the demands of our crucial and thriving tourism industry.

Dynamic MC Wendy Coetzee of Showcook, Verona Naidoo, Director of Talent and Culture for Sub-Saharan Africa at Accor, and Renato Lardelli, Hotel General Manager at Century City Conference Centre & Hotels, extended a warm welcome to the nominees, industry guests, and our esteemed Keynote Speaker, the Deputy Mayor of Cape Town.  

In his address, Deputy Mayor Andrews commended the initiative for its outstanding contribution to nurturing young culinary talent and emphasised the importance of such programs in fostering the next generation of industry leaders. His presence underscored the significant support and recognition from regional leadership, further highlighting the awards’ impact on the local and international culinary scene.


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