Showcook 2024

Showcook’s core objectives with their two initiatives; ‘Reaching for Young Stars’ and ‘Inter Hotel Challenge’, consistently expands horizons by providing a pathway for growth. 

The Young Stars, now in its 16th year, fosters and promotes entrepreneurship among students, demonstrating their abilities and ultimately earning recognition leading to career advancement beyond graduation. With the valuable support of committed partners, Showcook offers exceptional opportunities to winners not only in the United States and France but also within South Africa’s leading hotels. In these establishments, industry experts willingly share their knowledge and expertise to nurture and cultivate the young South African talent, catering to the demands of our crucial and thriving tourism industry.

It is our great pleasure to announce that this year, The Reaching for Young Stars will be welcomed to our new home at the distinctive Fairmont Managed Hotel, Cape Grace, which is part of Accor. Accor is a French multinational hospitality company that owns, manages, and franchises hotels, resorts, and vacation properties. It is the largest hospitality company in Europe and the sixth largest worldwide, operating in 5,445 locations across more than 110 countries.

Cape Grace’s General Manager, Leon Meyer, looks forward to meeting the students this year and engaging with them at the Skills Exchange Development Programme. This event will be hosted on Saturday, 16th March, by the Chefs Innovation Training Academy at their new campus in Stellenbosch.

The Inter-Hotel Challenge, now in its twelfth year with 26 top hotels on board from Mount Nelson, A Belmond Hotel, Cape Town in the Western Cape, The Palace of the Lost City in the Northern Province, Marriott Johannesburg Hotel Melrose Arch in Gauteng and Beverly Hills in KwaZulu-Natal and many more focuses on the vital role that mentorship plays for the next generation in hospitality in South Africa, broadening horizons and providing inspiration for career growth. The young men and women we meet  as candidates throughout the Challenge go on to become mainstays in South Africa‘s hospitality industry. 

Hospitality is the backbone of tourism and tourism is a core industry of South Africa. We need to sustain the high standards by which we are known around the globe.

Our mentorship programme has the passionate commitment of the hotels, their management, sommeliers, executive chefs, farmers, food producers and educators across the disciplines. 

The Challenge builds specialist skills across the hospitality industry while exposing winners to international practice in their area of expertise. 

These skills offer greater economic opportunity and inclusion. Better-trained hospitality and tourism service staff continue to senior positions, allowing for new entrants. To date, an approximate total of 1 600 candidates have been exposed to specialty training provided by the Challenge.

In essence these vital foundational steps advance greater inclusivity in our tourism sector raising hospitality service standards, enhancing patron experience and building the country’s travel reputation allowing South Africa to provide for our growing tourism traffic.

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